Nutritional information Īcross all hard seltzer brands, there is a medium of 100 calories, 2g of carbs, 0-2g of sugar while still maintaining 5% alcohol. Analysts attribute the success of White Claw and the appeal of hard seltzer in general to increased demand from health-conscious consumers. Sales of the most popular hard seltzer brand, White Claw, grew 85% in just one year making over $4 billion in 2020 alone. The Hard Seltzers that we are familiar with now did not rise to popularity until almost 3 decades later in 2018. The more modern renditions of Hard seltzers started with Nick Shields developing the 'Spiked Seltzer' branding style, in Westport, Connecticut, brewing the first commercial batches in November 2013. These alcoholic alternatives were commonly known as alcopops in the United Kingdom and malternatives in America. Two Dogs paved the way for similar commercial products such as Hooper's Hooch and Mike's Hard Lemonade. The first widely available commercial example of the style was Two Dogs which was brewed in Australia in 1993 and was claimed to be the "world’s first brewed alcoholic lemonade" (despite the pre-existence of traditional drinks like sima, a fermented Finnish drink). The concept of flavored malt beverages has been popular since the 1990s. The alcohol by volume is around 5% and the calorie-content is relatively low. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. In the US the alcohol is usually made by fermenting cane sugar or malted barley. 11, Truly Vodka Seltzer is packaged in 12-ounce slim cans and will be sold variety eight-packs and single style eight-packs and four-packs at a suggested retail price of $9.99 (four-pack) to $17.99 (eight-pack).Hard seltzer, adult seltzer, mature seltzer, spiked seltzer and hard sparkling alcohol water is a type of highball drink containing seltzer (carbonated water), alcohol, and often fruit flavorings. To learn more about the #TrulySeniorDiscount, follow Truly on Instagram or Twitter beginning Oct. Additionally, Truly will target millennial drinkers by offering a “premium discount” for those enjoying their “premium years” through a promotion that plays on Truly's version of old and new: nostalgia and innovation. To launch its new Truly Vodka Seltzer, Truly will kick off a 360-degree integrated campaign titled There’s Vodka in This! to drive awareness of the spirits-based offering supported largely via social and digital, and eCommerce in addition to retail and point-of-sale to drive trial. We’re giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a ‘truly’ unique drinking experience.” ![]() ![]() We’ve earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. ![]() Matt Withington, director of marketing for Truly Hard Seltzer, added: “A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer. A spirits-based seltzer that's crisp, clean and flavorful had been my north star for Truly innovation, but it's safe to say we're just getting started.” “Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavor combinations to get the latest and greatest extension of Truly just right. “You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities,” O’Neill stated. Director of Product Development Casey O'Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer.
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